About Us

Urban Nest & Nook is a Los Angeles-based home decor brand that helps turn houses into homes by offering beautiful, functional, and thoughtfully designed pieces, such as luxurious bedsheets, elegant table runners , placemats, cozy designer throws, and plush cushions—all curated to make spaces warm, inviting, and uniquely personal.

We believe that home is where love blooms, and we select each product to help you craft a space that looks stunning and feels like it was made just for you. Beyond selling decor, we aim to inspire, guide, and make designing your dream home seamless and enjoyable.

The Founder & CEO — Upasana Bir

Founded by Upasana, who grew up surrounded by elegant colors and vibrant aesthetics, the brand reflects her lifelong passion for design. She believes that colors can transform spaces and uplift moods.

Frustrated with uninspired decor available in the market, Upasana created Urban Nest & Nook to offer curated, colorful, joyful pieces that bring beauty and warmth—not just to homes, but to spirits. She positions the brand as a heartfelt extension of herself, built to help customers transform their spaces into something uniquely theirs.

Location & Offerings

Urban Nest & Nook is located in Gardena, California. Our collections include cushion covers, sofa throws, bedsheets, table runners, quilts —all thoughtfully curated to bring warmth and beauty to your home.

We design "like it's our own home—thoughtfully, playfully, beautifully."

Our products are crafted to bring joy to everyday moments—like our hand-stitched cushion covers, described by our customers as "little daily hugs for your back, bright pops of joy on tired days."

A Little Gift for You

Enjoy 10% off your first order with code WELCOME10, plus free shipping on all US orders over $100. We can't wait to help you make your home a little more beautiful.

Thank you for being here. 🏡