About Us

Urban Nest & Nook is a Los Angeles-based home decor brand that helps turn houses into homes by offering beautiful, functional, and thoughtfully designed pieces, such as luxurious bedsheets, elegant table runners and placemats, cozy designer throws, and plush cushions—all curated to make spaces warm, inviting, and uniquely personal.

They emphasize that home is where life happens, and they select each product to help customers craft a space that looks stunning and feels like it was made just for them. Beyond selling decor, they aim to inspire, guide, and make designing your dream home seamless and enjoyable.

The Founder & CEO —Upasana Bir

Founded by Upasana, who grew up surrounded by elegant colors and vibrant aesthetics, the brand reflects her lifelong passion for design. She believes that colors can transform spaces and uplift moods. 

Frustrated with uninspired decor available in the market, Upasana created Urban Nest & Nook to offer curated, colorful, joyful pieces that bring beauty and warmth—not just to homes, but to spirits. She positions the brand as a heartfelt extension of herself, built to help customers transform their spaces into something uniquely theirs.

 

Location & Offerings

Urban Nest & Nook is located in Gardena, California. We offer free shipping within the USA on orders over $75. Their collections include cushion covers, sofa throws, bedsheets, and table runners, reinforcing their focus on soft furnishings and small decor accents.

They describe themselves on their site as designing “like it's our own home—thoughtfully, playfully, beautifully.

On social media, they feature product-centric posts that highlight the cozy, joyful nature of their items—for example, describing hand-stitched cushion covers as “little daily hugs for your back, bright pops of joy on tired days.